About Pro Hockey Life - Heartland
Hockey, our national passion, is a way of life for so many Canadians. Whether played in backyards, highly competitive leagues or enjoyed simply by following your favourite team, it is an integral part of our everyday lives.
Pro Hockey Life is proud to be the world's largest hockey centric retailer. We provide Canadians with a one-of-a-kind hockey megastore concept that showcases everything hockey, including all the latest makes & models of sticks, skates, protective & goalie gear, as well as fanwear & memorabilia- all with the added assurance of competitively priced merchandise backed by the PHL Price Guarantee. Renowned for our outstanding service, our Pro Hockey Life store staff and specialists are passionate about hockey and their knowledge is deep. Our megastores are the ultimate destination for hockey players and fans alike. Experience the excitement and passion for hockey with every Pro Hockey Life megastore visit.
PHL has its origins in Montreal, Quebec, in 1973 when its founder, Gilbert Rousseau, opened his first sporting goods store. In 2013, Pro Hockey Life was purchased by Canadian Tire and is operated as a banner under FGL Sports. Today, PHL has 16 stores across Canada in 5 different provinces.
With our focus on providing the world's greatest selection of hockey equipment and apparel at the right price, knowledgeable staff with a passion for hockey, an entertaining and fun in-store experience, Pro Hockey Life is the reference in hockey retailing.